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This is a really great example of how the style of our website is in direct contrast/conflict with more common graphics styles. 

The kickstarter page provides a nice framework for navigation/menu bar + product page. The secondary nav on top of the page provides users with actions they might need before getting too sucked in and a nice overview of everything that’s available to the page. We know that clicking “updates,” “backers,” or comments will replace the bottom section of the page.

Graphically there’s a lot of space and breathing room around the product page content. The Track16 page is kind of the opposite. The top half is pretty congested and the product page returns some room but not enough to make the page a comfortable place that you want to spend lots of time on.