But even if we can justify consuming our user’s cognitive resources while they’re using our product, what about our marketing? Can we honestly believe that our “content marketing” is a good use of their resources? “Yes, because it adds value.” we tell ourselves. But what does that even mean? Can we honestly say that “engaging with our brand” is a healthy, ethical use of their scarce, precious, limited cognitive resources?

Your app makes me fat — Serious Pony (via alecresnick)

feeding the ui should be invisible theory….