Not to suggest this website is at all attractive, but I do like how the user gets a personalized navigation drawer (“My Workspace”) that they can customize. I can see that integrating well with registration, support tickets, and product comparison. User log in can be hidden in the drawer to free up screen real-estate at the top of the page. 

Seeing “My” in the navigation invites the user to interact with something that already belongs to them (even if they don’t know what it is). It also primes them for further interaction in this box throughout the site with friendly orientation text:

Create an account to access these benefits:

• Save part pages


• Save Data Sheets and other files


• Create folders to organize your projects


• Share folders with colleagues


• Organize secure documents for easy access


• "Follow" parts to see alerts and updates

Obviously, not all of these features are appropriate for retail…